My Services
I provide research, strategy, and design expertise to help organisations create user-centred products and services. Whether you need robust research to inform decisions, support in shaping service experiences, or expert guidance in refining product propositions, I can help turn insight into action.
Each service is backed by real-world experience. My portfolio includes work with major organisations across multiple industries.
User Research & Design Research
I design and execute research programmes that uncover meaningful insights about user behaviour, needs, and pain points. This involves qualitative and quantitative methods to ensure businesses make informed, evidence-backed decisions.
Service Design
I map and improve services by identifying gaps and inefficiencies in customer journeys and operational processes. Using tools like service blueprints and journey mapping, I create actionable frameworks that drive better user experiences and business efficiencies.
Product & Proposition Strategy
I help businesses refine and validate their product and service propositions through research-driven insights. This ensures they align with real customer needs, market demand, and competitive positioning.
Usability Testing
I run structured usability studies to identify friction points in digital products and services, leading to measurable improvements. By testing prototypes, live products, and key interactions, I ensure seamless and effective user experiences.
Accessibility & Inclusive Design
I ensure digital products and services are accessible to all users, including those with disabilities, by aligning with industry standards and best practices. This includes usability testing with diverse user groups to uncover barriers.
Ideal Customer Profile (ICP) Definition
I help startups identify and validate their ideal customers using a structured, mixed-methods approach. This includes stakeholder alignment, market research, and customer insights to ensure startups focus on the right audience.
Coaching & Mentoring
I support UX professionals through leadership, structured training, and career development. Whether guiding junior researchers or advising senior teams, I help build research maturity within organisations.
Contact me
Interested in working with me? I am interested in both full-time and contracting work. I am also available for a chat, mentorship or advice. Training can also be arranged if you or your team would like.
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